what is the signature set?

show your hair you care with our normcore shampoo + conditioner, plus a soulfood hair mask.

who it's for

fine to medium hair types 1–2c

why it's special

we’ve loaded our signature collection with good-for-you vitamins, nutrients + antioxidant-rich sea buckthorn, for clinically proven results that are anything but basic.

• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*

•soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**

*clinically proven when using shampoo + conditioner together as a system.
**after one use.

how to use

1. work a quarter-sized amount of normcore signature shampoo into fully saturated hair.

2. rinse thoroughly + follow up with another shampoo session to double cleanse—allowing you to reap all of the nourishing benefits. rinse once more.

3. apply normcore signature conditioner from mid-lengths to ends, using your fingers or a wide-toothed comb to gently detangle + allow the conditioner to penetrate before rinsing.

4. smooth soulfood nourishing hair mask from roots to ends + allow it to deeply hydrate and repair hair for 5–7 minutes.

5. lastly, rinse hair with cool water to close the cuticle, lock in moisture, + leave a glossy finish.